THE OBJECTIVE IS SIMPLE
PRECINCT X BEN BAYLY
“LET’S MEET AT COMMERCIAL BAY”
Sharing the journey of Auckland’s urban heart development.
Your people, your values and your business through video, to the exact audiences you want to engage with, nurturing them into avid, loyal customers.
DRUM ROLL FOR THE OPENING
A combination of timely videos and story bytes that tie in with the grand opening of Ahi, and the umbrella marketing objectives of Commercial Bay and Precinct Properties
A genuine mixology of New Zealand lifestyle, where city folk in suits love to get down to business, friends and family meet to have fun, and travellers explore… let’s keep it real and not leave it up to worth of mouth, let’s entice…
PLEASE NOTE – These are concept ideas only and not the final Title/ Story or theme. All Concepts can moved/added to compound existing annual marketing plan.
Video & Photography 1
URBAN HEART OF AUCKLAND (Febuary) ~ Contributing team, Ben Bayly, The Vista, The Vibe, The Attitude: The “Urban Heart of Auckland” imagine interlaced shots of easily recognised local surroundings, bike riding along past a public artwork, Drone scoops up the birds eye views / as it zooms within and without Commercial Bay building. (we have the master interior drone man on our team) Ben sourcing ingredients, The team walk through…
Video & Photography 2
“LETS MEET AT COMMERCIAL BAY” (March/April)~ Contributing team, Ben Bayly, The Vista, The Vibe, The Attitude: Bush to table – NZ meets artistic plating with BenBayly in the urban heart of Auckland, Commercial Bay. Forest/Foraging/team creating menu, The team walk through…
Art of food, Journey of Taste, Culture, Exploration, Lifestyle, Culture/attitude
Video & Photography 3
ATTITUDE; NEW ZEALAND LIFESTYLE – AHI ~ (May) ~ Contributing team, Ben Bayly ~ Plating up ~ VIP night “Let’s eat at Ahi”
Exploration, The team walk through… Celebration, Real Time intensity, in the Kitchen, Plating Up, Vip celebrations
THE SHOOT
Different Shots
What makes a video interesting is a really good story with a variety of shots.
You need to have the right shot, for the right moment.
We’ll use a range of equipment to capture these moments.
We have a drone at our disposal for long sweeping elevated shots, go pro, cameras and a steady-cam for creating smooth movements.
THE EDIT
EDITING
Our job is to ensure everything we’ve shot looks as high quality as possible. The edit will allow us to arrange the moments we’ve captured to take the viewer on the most engaging journey possible.
DIGITAL MARKETING
EACH VIDEO IS A PERFECT OPPORTUNITY TO INTEGRATE A SUPPORTING PHOTOSHOOT AND ‘MINI BYTE VIDEOS FOR MULTIPLE DIGITAL CHANNELS
Clear deliverables of digital assets including
- Pre-Production
- Shoot
- Filming, Equipment, & Acquisition
- Edit
- Post-Production, Editing, Music and supporting sounds, Graphics, Copywriting and Narration.
- Video Marketing (Optional, would you like some advertising with that?)
- Alternative intro and outro (Optional – for different marketing channels, market, shareholders)
- Footage Back-up (ongoing storage and backups of raw footage)
YOUR INVESTMENT
VIDEO & PHOTOGRAPHY 1
- FEATURE VIDEO: 1 x 3:30 minute (YouTube/Vimeo/Conference/Shareholders)
- VIDEO: 1 x 1:30 second (Covers/LinkedIn)
- VIDEO: 1 x 1 minute (Looping/website)
- VIDEO: 1 x 60 second (Stories/ IGTV)
- VIDEO: 3x 15 sec styled clips (square)
- PHOTO: 40 Hero / Story support (multichannel)
- PHOTO: 3 x4 Images sets (multichannel)
- NEWS UPDATE: Copywriting <550 SEO optimised words
- 1 FULL DAY SHOOT
VIDEO & PHOTOGRAPHY 2
- FEATURE VIDEO: 1 x 3:30 minute (YouTube/Vimeo/Conference/Shareholders)
- VIDEO: 1 x 1:30 second (Covers/LinkedIn)
- VIDEO: 1 x 1 minute (Looping/website)
- VIDEO: 1 x 60 second (Stories/ IGTV)
- VIDEO: 3x 15 sec styled clips (square)
- PHOTO: 40 Hero / Story support (multichannel)
- PHOTO: 3 x4 Images sets (multichannel)
- NEWS UPDATE: Copywriting <550 SEO optimised words
- 1 FULL DAY SHOOT
VIDEO & PHOTOGRAPHY 3
- FEATURE VIDEO: 1 x 3:30 minute (YouTube/Vimeo/Conference/Shareholders)
- VIDEO: 1 x 1:30 second (Covers/LinkedIn)
- VIDEO: 1 x 1 minute (Looping/website)
- VIDEO: 1 x 60 second (Stories/ IGTV)
- VIDEO: 3x 15 sec styled clips (square)
- PHOTO: 40 Hero / Story support (multichannel)
- PHOTO: 3 x4 Images sets (multichannel)
- NEWS UPDATE: Copywriting <550 SEO optimised words
- 1 FULL DAY SHOOT
VIDEO x3 MASTER MEDIA PACKAGE
- FEATURE VIDEO: 1 x 3:30 minute (YouTube/Vimeo/Conference/Shareholders)
- VIDEO: 3 x 1:30 second (Covers/LinkedIn)
- VIDEO: 3 x 1 minute (Looping/website)
- VIDEO: 3 x 60 second (Stories/ IGTV)
- VIDEO: 9x 15 sec styled clips (square)
- PHOTO: 3x 40 Hero / Story support (multichannel)
- PHOTO: 9 x4 Images sets (multichannel)
- NEWS UPDATE: 3x Copywriting <550 SEO optimised words
- 3 FULL DAY SHOOT
This Media Package is specifically designed for Precinct X Ben Bayly, Commercial Bay to be used on multiple digital channels ~ like Facebook, Instagram, Stories, Snapchat, Website, Advertising assets, Digital screen promos – Capture Incoming travellers attention, Cruise-ships etc, shareholders.
Terms and Conditions
- All prices EXCLUDING GST
- This is an estimate based on the above listed deliverables
- Includes fully certified drone specialist
- Limited to 2 rounds of client changes.
- Offer Valid for 30days
- All/Any travel, accomodation, additional exclusive talent, original music, will discussed prior and be an additional expense
Thank You for your time…Keen to move ahead with this concept? Need to know more?… get in touch and lets chat ~ Michele Bluck 021-215-9752
LET US TELL YOUR STORY
